“An important need is to provide residents with the right information in all phases of the process of thinking and choosing. A lot of detailed information is currently available that focuses on the decision-making phase. This stems from the pressure to act and probably also the concern and involvement of policy makers. But in the meantime we create an overload of information while people are often busy with all kinds of other issues. Too little attention is paid to the phase that precedes this, namely the orientation phase. This may seem global, but we all know that at that stage people make important choices. And what is that based on? You could compare this with 'wandering in a department store' or 'on Saturday to Intratuin'. We leave the department store with filled shopping bags without speaking to a salesperson. What information is our choice based on in that situation? And why are we suddenly behaving all so serious when we're talking about making homes more sustainable? Can't it be a little smoother? The lesson of 'wandering in the department store' is that people apparently with general information are still able to make choices. And that is our commitment: we can provide maximum information with a minimum of data and still ensure a high degree of reliability.”

“Cuby provides maximum reliability with a minimum of data (read: land registry and energy information). That does not mean investing in even more information, but in smart algorithms that provide residents with relevant information from the existing data to make their choice or to provide sufficient direction at the start of the choice process. This is the core of how we look at Cuby and where further development can make the product even stronger.”

If you could describe Cuby in 4 words, which one would you use and why?

• Flexible, many selections are possible
• Limited, there is no information overload
• Reliable, with the land registry data as the source
• Accessible, relatively easy to use